In blog years I’m probably 6,000 years old (turned 65 in February 2008). And I’ve worked in the advertising media business for a bit more than forty years. So why don’t I just dry up and go away?
Well, the constantly changing nature of the media world has kept me engaged professionally for all of these years and the current turmoil makes it even harder to disengage. Luckily for me I love to learn new things: technology things, art things, media things.
Plus I live in NYC and plan to continue living here with an executive wife (pictured with me on the right) and three daughters living in New York (+2 more in Boulder; tell me about it; we married off three of them in the past couple of years).
New York City is a wonderful place to live and work, especially if one has the desire and wherewithal to pursue many of the great cultural, educational and arts opportunities here. We went to the theatre three times this week:
- An amazing Broadway play, “Come Back Little Sheba”;
- A dress rehearsal of an Encores performance of the 1972 musical “Applause”; and
- Ethan Coen’s “Not Quite an Evening” (not quite a play or very entertaining either: IMHO, Mr. Coen shouldn’t quit his day job in the movie business)
And we went to the Metropolitan Museum for a preview showing of a Jasper Johns show and we’re hosting a conducted viewing of a show called “New York in Pictures” for twenty or so of our friends tonight.
To me this is a lot more fun than golf in Boca but chacun á son gout.
So what would I do all day if I didn’t continue to consult, buy and plan media and blog?
I prefer not to imagine the scenario as I thrive on following and analyzing the world of media, mastering the new outlets and combining them with the ones that’ve come before.
You see, new media have never replaced pre-existing media. Rather, they’ve forced them to adjust. Out-of-home, newspapers, magazines, radio, television and the many video forms of TV are not going away just because of Google and its relatives.
How can all of this be mastered in order to create a competitive marketing edge for advertisers? That’s the question I’ve always addressed and expect to address in this blog. I hope you’ll join me for the ride.
Recent Comments